The Medyc brand,
on one page.
For journalists, partners and suppliers: the logo, the colours, the typefaces and how to write Medyc.
A symbol, a name.
The “y” of the name is a stethoscope, and the symbol echoes its shape. Use the logo as supplied, in colour on light backgrounds and in white on dark ones.
Colour, on light backgrounds
White, on dark backgrounds
Symbol only, when space is short
The rules
- Clear space
- Keep at least half the height of the symbol free around the logo.
- Minimum size
- 96 pixels wide on screen, 25 mm in print. Below that, use the symbol alone.
- Backgrounds
- White, paper or midnight blue. On a photo, place the logo on a calm, even area.
Avoid
- Stretching
- Changing the colours
- Tilting
- Adding a shadow or an effect
Two logo colours,
three supporting ones.
Midnight blue and green come from the logo. Forest green, deep green and paper dress the site and documents.
- #08124BMidnight blueThe name in the logo.
- HEX
- #08124B
- RGB
- 8 18 75
- #77DC77Medyc greenThe symbol, buttons, accents.
- HEX
- #77DC77
- RGB
- 119 220 119
- #183526Forest greenBody text and headings.
- HEX
- #183526
- RGB
- 24 53 38
- #0F2A1CDeep greenDark backgrounds.
- HEX
- #0F2A1C
- RGB
- 15 42 28
- #F5F7F0PaperLight backgrounds and panels.
- HEX
- #F5F7F0
- RGB
- 245 247 240
Medyc green is too light for text on white (1.7:1 contrast). Use it as a background with forest-green text, or on a dark background.
Two open typefaces.
Both are licensed under the SIL Open Font License and available on Google Fonts.
- SyneBold · Headings
Organising care, one patient at a time.
See on Google Fonts - ManropeRegular to Bold · Body text, buttons, interface
Video or clinic consultations, care at home and medicine delivery.
See on Google Fonts
The name and the words.
- The name
- Medyc, capitalised, without an article: “Medyc offers”, not “the Medyc” or “MEDYC”. Never Medic.
- The cities
- Djibouti City and Addis Ababa in English; Djibouti-ville and Addis-Abeba in French.
- The programmes
- Liberté, diabetes follow-up in Djibouti; ProCare, the employer programme.
- The company
- A team of co-founders, clinicians and engineers. Three entities: Medyc System Inc. (United States), Medyc System S.A.S (Djibouti), Medyc System PLC (Ethiopia).
- Emergencies
- Medyc is not an emergency service: in Djibouti call 119 (SMUR); in Addis Ababa, 907.
The tone
- ClearShort sentences, everyday words, no medical jargon without an explanation.
- AccurateSourced figures and published prices, nothing more. No promise of a medical outcome.
- CalmNo superlatives, no exclamation marks. Facts are what reassure.
The current files.
SVG for screen and print, high-resolution transparent PNG.
- Colour, on light backgroundsSVGPNG
- White, on dark backgroundsSVGPNG
- Symbol only, when space is shortSVGPNG
A question about the brand?
For any use not covered here, write to us before publishing.